Master Sales in the Home Service Industry

Learn to Navigate Complex Sales Scenarios. Close More Leads, Make More Money

Hands-on learning

Expert mentors

Supportive community

Advanced Listening Skills

Learn to deeply understand client needs, paving the way for meaningful relationships and successful outcomes.

Effective Sales Techniques

Apply targeted strategies to enhance your negotiation and closure rates immediately.

Transform Your Sales Growth with Listening Sells

Discover a home service industry focused approach that values customer needs, fosters long-term relationships, and empowers sales professionals across various industries. Unlock the power of connection and trust.

Personalize Your Sales Process

Learn to leverage what you bring to your market.

Relationship Management

Develop skills to increase the Lifetime Value of each Client

Cultivate Loyalty

Use Science to build "Brand Advocates"

Leadership Development

Build leadership skills that motivate and elevate your team’s performance and productivity.

The Practical Skills and Training Your Team Needs to Level Up

Perfect for home service industry professionals ready to elevate their sales performance.

Sales Managers

Sales Professionals

Business Owners

Our Mission: Prioritize Service, Not Just Sales

Cultivate Confidence with Effective Engagement

We train sales professionals to master the art of meaningful connections. Learn to understand client needs deeply and deliver solutions that foster trust and elevate your sales approach.

How It Works

Enroll in the Course

Learn at your Pace

Join CRISPY Community

Embark on Your Sales Growth Journey Now!

Uncover the art of effective listening! Revamp your sales with our comprehensive, 24-module, 12-week program.

Transform your sales approach, build enduring customer relationships, and learn valuable life skills today.

Explore our levels of access below!

Basic

$2995/year

Single User

Best in class features, including:

BEST VALUE

Elevate

$5995/year

Up to 5 Users

Best in class features, including:

Mastery

$10,500/single payment

Unlimited Users

Best in class features, including:

The CRISPY Community

Price: $99/mo

Free with all course programs!

Want to sign up for the CRISPY group?
Order as a stand-alone here:

Daily

Facebook engagement, including videos, discussions, and challenges.

Weekly

LIVE Calls, Sales Role-Play, Call Reviews, Listening Lessons, Selling Success, and more.

Quarterly

Stepping back to evaluate progress, helping you identify strength & opportunities for growth.

Meet Our Instructors

Gain insights from top professionals who have mastered the art of sales. Our team is dedicated to sharing their extensive knowledge to help you excel.

Hear From Our
Successful Participants

Hear from our successful participants and how our course has transformed their sales careers.

Close More Sales

Are you ready to take your sales skills to the next level? Enroll in Listening Sells to learn how to build meaningful relationships that go beyond the initial sale.

Contact us

Liz Trotter

Accountability Coach

Curious / Helpful / Direct

Liz is a dynamic entrepreneur and business strategist, the driving force behind Core Profit Builders. With an impressive track record in the business world, she has been at the helm of American Maid Service in Olympia, WA, since 1993, successfully overseeing operations as an absentee owner. Alongside her devoted husband, Tim, Liz is a real estate investor and developer who owns 120+ rentals.

As a Certified High-Performance Coach (CHPC), Liz uses her certification, along with extensive DISC training and three decades of experience in the cleaning industry, to help people at all levels “get out of their own way.” Her passion for personal growth is reflected in her voracious reading habit, with Liz devouring an average of 100-150 books per year.

Dan Smith

Innovative Coach

Articulate / Technical / Versatile

Dan Smith is more than an entrepreneur—he’s your business ally. Known for transforming the status quo with Home Maid Better, Dan is committed to taking businesses from good to inspirational. Having founded the company in 2016 in Oklahoma City, he used his technological prowess to elevate it from an idea to a booming local business in under five years.

His 2021 venture, Business Maid Better, is where he brings his valuable insights to your doorstep. As the principal technology translator, Dan provides consulting, sales enhancement, operational efficiency, and marketing solutions to supercharge your business vision and growth with your best interest at the forefront of the partnership.

Maria Dorian

Relationship Coach

Tenacious / Empathetic / Inclusive

Maria is an approachable and laid-back entrepreneur with a passion for selflessly supporting and helping other business owners realize their dreams through growing and scaling their businesses. She teaches maid service owners how to achieve a healthy work-life balance while avoiding the stress oftentimes associated with business ownership.

Her entrepreneurial journey began in Austin, Texas, where she masterfully grew her maid service from a mop and broom to an operation with over 30 employees through 14 years. During that time, she proudly co-founded Quality Driven, a software product that helps with internal and external feedback and reviews.