Exclusive Access to Our Private Sales Mastery Group
Join the CommunityElevate Your Sales Skills with Exclusive Community Access Join a vibrant community of sales professionals committed to excellence. The CRISPY Community features daily interactions on Facebook and regular programs each week and month, and quarterly skills assessment to sharpen your sales skills effectively.
Collaborate with a community of motivated professionals.
Stay sharp with interactive, daily content.
Test your skills with real-world sales scenarios.
Gain insights from live sessions and expert role-plays.
What does your company do that your competition either can't, or simply won't? We'll help your Sales Reps sell to your company's strenghts.
What is your Sales Rep struggling with at the moment? Let's address those problem areas with role play.
They say, "Perfect practice makes perfect" and that's what you'll do in this session. Sales Reps will put their new found skills to practice by role playing with the experts who will help guide with feedforeward adjustments.
Your Sales Rep will encounter prospects with different personalities. How you sell to sweet 80 year old Mrs. Jones is very different than selling to a 30 year old professional who is trying to book his clean on his 10 min lunch break. We'll teach how to customize each sales quote to each interaction.
Dissect actual sales calls to refine listening and response strategies.
CRISPY Members are invited to join the Listen & Win Challence once a month!
Engage in practical challenges that push your skills and adaptability in real-world sales scenarios.
Every quarter, review your progress, identify strengths, and pinpoint areas needing improvement to ensure your growth in sales mastery continues.
Our instructors are dedicated to sharing their extensive expertise to accelerate your entry into sales. They bring a wealth of experience and are eager to help you master the fundamentals quickly and effectively.
Maria brings her unique experience as someone who has owned and operated multiple businesses—from product-based to home services and B2B. Her passion lies in supporting other business owners as they realize their dreams by growing and scaling their businesses. She helps maid service owners achieve a healthy work life balance while avoiding the stress that often comes with business ownership. She knows that at the heart of this mission is generating the revenue needed to support those goals, and that starts with a strong sales foundation.
Her entrepreneurial journey began in Austin, Texas, where she grew her maid service from a mop and broom into an operation with over 36 employees across 14 years. During that time, she co-founded Quality Driven, a software product that helps businesses gather internal and external feedback and reviews. Today, she owns Task Away Virtual Assistants which is often recognized as the largest virtual assistant company in the maid service industry and also runs and manages a maid service with two locations—all while living in beautiful Spain.
Liz brings over three decades of experience in the residential cleaning industry and is the founder and CEO of Core Profit Builders, where she created the Align Operating System, a leadership-centered operating system designed specifically for cleaning business owners who want to scale with structure and stability. Since 1993, she has owned two cleaning companies outright and has been a partner in more than six, giving her firsthand insight into growth, partnerships, operational complexity, and long-term sustainability. Liz cares deeply about elevating this industry and helping owners build businesses that are Professional, Profitable, and Proud to own.
As a Certified High Performance Coach with advanced DISC training, Liz blends behavioral psychology with disciplined execution to help owners remove bottlenecks, strengthen leadership, and install profit-driven systems before accelerating growth. She is a sought-after speaker who regularly appears on industry stages, known for her energetic authority and practical clarity. Outside of business, Liz has been married to her husband Tim since 1995. Together they have two children and one grandchild. Their family also owns and manages over 80 rental properties, reinforcing her belief in disciplined financial structure, long-term asset building, and leadership that creates generational stability.
"Maria has been an amazing helpful advisor, sounding board, and confidant in my role as CEO at ZenMaid."
"She’s dependable, dedicated, and I can always count on her to be an advocate for the customer. She excels at all things customer service, sales, and conflict resolution. She has a way of connecting with customers and our team in a way that everyone feels heard.“I recommend Maria to anyone looking to level up their sales and customer service skills."
"How I really knew she could sell, was when she would have to respond to a complaint at her maid service. She could talk the angriest person down, help them see a new perspective, and bring them through to the other side of a bad situation, and still come out smelling like a rose. That’s listening and selling a solution when the stakes are high!"
"Liz works with me in a way that works FOR ME"
“The system works. The growth we have had since joining is the proof. I’m in such a better spot mentally, and financially since joining up with Liz.”
Gain invaluable insights and join a network of ambitious sales professionals committed to excellence. Sign up for the CRISPY Community today.
